TealHelix aims to empower consumers with personalised and inclusive labelling solutions that promote sustainable food choices for everyone.
Partners
European Countries
€ HORIZON EUROPE
Years (2024-2028)
Mission & Vision
Consumers have been surrounded by unsustainable food environments due to norms, cultural practices and media promotion. Green washing, semi-unofficial labels and dark nudging practices have been negatively affecting the trust of consumers, which meet the sustainability claims with skepticism and a growing lack of trust. Additionally, the general motivation to buy sustainable labelled food remains low, especially for vulnerable groups, as consumer needs are often not being addressed.
To address this situation and propose new solutions, TealHelix’s mission is to advance the state-of –the-art by proposing more targeted labelling approaches and increase consumer empowerment through personalisation and inclusion, by testing and implementing behavioural interventions in 6 European regions.
Objectives
Empower
Informed Food Choices
Providing consumers with personalized tool and clear information to make sustainable and confident food decisions.
Support
Vulnerable Consumers
Empowering those in challenging situations with personalised tools and tailored interventions for informed food choices.
Promote
Sustainable Food Habits
Enabling consumers with personalised motivation-aligned recommendations using insights from AI-driven tools.
Build
Standards & Trust
Establishing clear standards and delivering tools to strengthen trust in sustainable food labeling across the EU.
Our Consortium
TealHelix gathers a diverse group of seventeen (17) partners from eleven (11) EU countries. Led by KU Leuven, the consortium includes leading academic and research institutes, NGOs, market research companies and marketing agencies, each contributing their unique expertise and resources towards developing innovative approaches to sustainable food labelling.
TBA
RIMI: SIA RIMI BALTIC
VilniusU: VILNIAUS UNIVERSITETAS
AdC: ADCOGITO ELGSENOS TYRIMU INSTITUTAS, VSI
SFVS: VALSTYBINE MAISTO IR VETERINARIJOS TARNYBA
ZENITH: ZENITH POLAND SP ZOO
SAR: STOWARZYSZENIE KOMUNIKACJI MARKETINGOWEJ SAR
CBS: COPENHAGEN BUSINESS SCHOOL
BOKU: UNIVERSITAET FUER BODENKULTUR WIEN
GS1: GS1 GERMANY GMBH
UoM: UNIVERSITY OF MACEDONIA
ICCS: EREVNITIKO PANEPISTIMIAKO INSTITOUTO SYSTIMATON EPIKOINONION KAI YPOLOGISTON
TBA
RUG: RIJKSUNIVERSITEIT GRONINGEN
VU AMSTERDAM: STICHTING VU
KUL: KATHOLIEKE UNIVERSITEIT LEUVEN
SAFE: SAFE FOOD ADVOCACY EUROPE
WR: WHITE RESEARCH SRL
TBA
RIMI: SIA RIMI BALTIC
VilniusU: VILNIAUS UNIVERSITETAS
AdC: ADCOGITO ELGSENOS TYRIMU INSTITUTAS, VSI
SFVS: VALSTYBINE MAISTO IR VETERINARIJOS TARNYBA
ZENITH: ZENITH POLAND SP ZOO
SAR: STOWARZYSZENIE KOMUNIKACJI MARKETINGOWEJ SAR
CBS: COPENHAGEN BUSINESS SCHOOL
BOKU: UNIVERSITAET FUER BODENKULTUR WIEN
GS1: GS1 GERMANY GMBH
UoM: UNIVERSITY OF MACEDONIA
ICCS: EREVNITIKO PANEPISTIMIAKO INSTITOUTO SYSTIMATON EPIKOINONION KAI YPOLOGISTON
TBA
RUG: RIJKSUNIVERSITEIT GRONINGEN
VU AMSTERDAM: STICHTING VU
KUL: KATHOLIEKE UNIVERSITEIT LEUVEN
SAFE: SAFE FOOD ADVOCACY EUROPE
WR: WHITE RESEARCH SRL
Consortium Partners
TealHelix – the helix symbolizes resilience. We find helix shapes in galaxies, nature, weather patterns, and at the core of every living organism’s DNA. The teal color combines the properties of blue (renewal) with green (nature) and represents open communication and clarity of thought. The TealHelix project name signifies building resilience for nature through personalization, inclusion and open social innovations.
News and Events
Coming soon
TealHelix is happy to announce its synergy with the FEAST project, a collaboration that aligns with our shared commitment to fostering a healthier, more sustainable, and inclusive food system in Europe.
Funded under Horizon Europe, FEAST is dedicated to supporting a just transition towards ‘Win-Win-Win-Win’ food systems—ones that benefit people, the planet, and both the public and private sectors. The project actively works to overcome barriers that prevent consumers, particularly vulnerable groups, from making healthier and more sustainable dietary choices. Through co-creation with food system stakeholders, FEAST develops innovative tools, programmes, and strategies to empower individuals and drive policy interventions for systemic change.
This synergy between TealHelix and FEAST strengthens our mutual objectives of enabling informed consumer choices, promoting sustainability, and engaging diverse actors in the food value chain. By working together, we can amplify our impact and contribute to the transformation of European food systems.
Stay tuned for upcoming joint activities and collaborative initiatives!
A sustainable food system is one that ensures...