TealHelix aims to empower consumers with personalised and inclusive labelling solutions that promote sustainable food choices for everyone.

Partners

European Countries

€ HORIZON EUROPE

Years (2024-2028)

ABOUT TEALHELIX

Mission & Vision

Consumers have been surrounded by unsustainable food environments due to norms, cultural practices and media promotion. Green washing, semi-unofficial labels and dark nudging practices have been negatively affecting the trust of consumers, which meet the sustainability claims with skepticism and a growing lack of trust. Additionally, the general motivation to buy sustainable labelled food remains low, especially for vulnerable groups, as consumer needs are often not being addressed.

To address this situation and propose new solutions, TealHelix’s mission is to advance the state-of –the-art by proposing more targeted labelling approaches and increase consumer empowerment through personalisation and inclusion, by testing and implementing behavioural interventions in 6 European regions.

Objectives

Empower

Informed Food Choices

Providing consumers with personalized tool and clear information to make sustainable and confident food decisions.

Support

Vulnerable Consumers

Empowering those in challenging situations with personalised tools and tailored interventions for informed food choices.

Promote

Sustainable Food Habits

Enabling consumers with personalised motivation-aligned recommendations using insights from AI-driven tools.

Build

Standards & Trust

Establishing clear standards and delivering tools to strengthen trust in sustainable food labeling across the EU.

TEALHELIX

Our Consortium

TealHelix gathers a diverse group of seventeen (17) partners from eleven (11) EU countries. Led by KU Leuven, the consortium includes leading academic and research institutes, NGOs, market research companies and marketing agencies, each contributing their unique expertise and resources towards developing innovative approaches to sustainable food labelling.

TBA

RIMI: SIA RIMI BALTIC

VilniusU: VILNIAUS UNIVERSITETAS

AdC: ADCOGITO ELGSENOS TYRIMU INSTITUTAS, VSI

SFVS: VALSTYBINE MAISTO IR VETERINARIJOS TARNYBA

ZENITH: ZENITH POLAND SP ZOO

SAR: STOWARZYSZENIE KOMUNIKACJI MARKETINGOWEJ SAR

CBS: COPENHAGEN BUSINESS SCHOOL

BOKU: UNIVERSITAET FUER BODENKULTUR WIEN

GS1: GS1 GERMANY GMBH

UoM: UNIVERSITY OF MACEDONIA

ICCS: EREVNITIKO PANEPISTIMIAKO INSTITOUTO SYSTIMATON EPIKOINONION KAI YPOLOGISTON

TBA

RUG: RIJKSUNIVERSITEIT GRONINGEN

VU AMSTERDAM: STICHTING VU

KUL: KATHOLIEKE UNIVERSITEIT LEUVEN

SAFE: SAFE FOOD ADVOCACY EUROPE

WR: WHITE RESEARCH SRL

TBA

RIMI: SIA RIMI BALTIC

VilniusU: VILNIAUS UNIVERSITETAS

AdC: ADCOGITO ELGSENOS TYRIMU INSTITUTAS, VSI

SFVS: VALSTYBINE MAISTO IR VETERINARIJOS TARNYBA

ZENITH: ZENITH POLAND SP ZOO

SAR: STOWARZYSZENIE KOMUNIKACJI MARKETINGOWEJ SAR

CBS: COPENHAGEN BUSINESS SCHOOL

BOKU: UNIVERSITAET FUER BODENKULTUR WIEN

GS1: GS1 GERMANY GMBH

UoM: UNIVERSITY OF MACEDONIA

ICCS: EREVNITIKO PANEPISTIMIAKO INSTITOUTO SYSTIMATON EPIKOINONION KAI YPOLOGISTON

TBA

RUG: RIJKSUNIVERSITEIT GRONINGEN

VU AMSTERDAM: STICHTING VU

KUL: KATHOLIEKE UNIVERSITEIT LEUVEN

SAFE: SAFE FOOD ADVOCACY EUROPE

WR: WHITE RESEARCH SRL

TEALHELIX

Consortium Partners

TealHelix – the helix symbolizes resilience. We find helix shapes in galaxies, nature, weather patterns, and at the core of every living organism’s DNA. The teal color combines the properties of blue (renewal) with green (nature) and represents open communication and clarity of thought. The TealHelix project name signifies building resilience for nature through personalization, inclusion and open social innovations.

TEALHELIX

News and Events

New synergy established with FEAST project!

New synergy established with FEAST project!

TealHelix is happy to announce its synergy with the FEAST project, a collaboration that aligns with our shared commitment to fostering a healthier, more sustainable, and inclusive food system in Europe.

Funded under Horizon Europe, FEAST is dedicated to supporting a just transition towards ‘Win-Win-Win-Win’ food systems—ones that benefit people, the planet, and both the public and private sectors. The project actively works to overcome barriers that prevent consumers, particularly vulnerable groups, from making healthier and more sustainable dietary choices. Through co-creation with food system stakeholders, FEAST develops innovative tools, programmes, and strategies to empower individuals and drive policy interventions for systemic change.

This synergy between TealHelix and FEAST strengthens our mutual objectives of enabling informed consumer choices, promoting sustainability, and engaging diverse actors in the food value chain. By working together, we can amplify our impact and contribute to the transformation of European food systems.

Stay tuned for upcoming joint activities and collaborative initiatives!

Read more