White Research is a Belgian consultancy with extensive experience in managing a diverse portfolio of EU projects. With expertise in social research, dissemination and innovation management, White Research leads a survey across multiple EU countries to gain in-depth insights into how various external factors shape consumer choices related to sustainability information in labels of food products.

In addition, White Research manages our dissemination, communication, and exploitation efforts, broadening the project’s reach and ensuring the sustainability of TealHelix’s results well into the future.

ICCS is the oldest and largest academic research institute in Greece. It possesses expertise in mobile technology, digital communication technologies, AI tools, and information systems.

In TealHelix it leads the development of innovative AI-based tools, including the gamified “Claims Buster” and “BetterMe” apps, which use advanced machine learning models to enhance citizens’ engagement with sustainability information. Additionally, ICCS is responsible for dynamic feedback mechanisms, data collection, and analysis. By implementing relevance feedback algorithms and adapting system responses to user preferences, ICCS ensures that TealHelix tools are tailored to individual needs, driving behavioural change and improving the overall effectiveness of the project’s interventions!

CBS is a leading organisation with extensive scientific expertise in sustainability and experience sampling. They have a proven track record in managing large-scale EU projects, ensuring high-quality outcomes. Their in-depth knowledge supports their work in analyzing consumer behaviour and understanding sustainability needs.

In the TealHelix project, CBS leads the analysis of consumer information expectations across various sustainability dimensions. Their work involves using mixed methods and experience sampling to understand the types of information consumers need to make informed decisions. CBS also focuses on policy recommendations, scalability, and the creation of tools for replicating the TealHelix approach across Europe.

GS1 is a global not-for-profit organisation recognized for setting international standards in barcodes, retail innovation, and knowledge management. Headquartered in Brussels, Belgium, GS1 operates across 116 countries, enhancing supply chain efficiency and transparency worldwide.

In the TealHelix project, GS1 supports the inventory of labelling approaches, helping map external factors like socio-cultural influences and media on consumer understanding of sustainability. Their expertise also extends to piloting innovative transmission methods in retail settings in Germany, where they test real-world applications of the project’s findings. Additionally, GS1 is contributing to the evaluation, dissemination, and exploitation of project results. Their work helps ensure the project’s scalability, providing guidelines and tools for wider adoption across Europe.

The University of Groningen is a world-class institution renowned for its established research expertise in social psychology. With a focus on collective action, social change, and social tipping points, University of Groningen is at the forefront of understanding how societal behaviors can be transformed!

In the TealHelix project, they lead the research focused on developing social tipping point-based behavioural interventions. This task builds on the idea that when a critical mass of people adopt a particular behaviour, it can encourage others to follow suit. University of Groningen aims to show that communicating social tipping points—the perception that a significant change is imminent—can motivate individuals to actively seek and use sustainability-related information.

VU Amsterdam is a dutch university with leading expertise in consumer behaviour, decision-making, beliefs and norms interventions, and identity. Their research advances the understanding of how people think, act, and make choices, making them a powerhouse in addressing global challenges.

In the TealHelix project, VU Amsterdam focuses on boosting motivation to seek and use sustainability-related information. They will explore how beliefs and social norms—like what people do (descriptive norms) or approve of (injunctive norms)—influence sustainable behaviours. By conducting lab and online experiments and leveraging tools like the Sustainable Food Compass, they aim to develop tailored strategies that overcome resistance, inspire action, and make sustainability accessible for all.

BOKU is a world-class university renowned for its research in sustainable consumer behaviour. With its expertise in scale development and formative measurement models, BOKU is a leader in sustainability-focused studies. Their research spans a range of topics, including consumer behaviour, sustainability dimensions, and psychometric tools, with a focus on helping shape more sustainable food consumption patterns.

As part of the TealHelix project, BOKU focuses on identifying information expectations and needs related to sustainability. They are responsible for developing a psychometric assessment tool, the Sustainable Food Compass, to guide consumer behaviour towards more sustainable food choices. Additionally, BOKU plays a key role in assessing environmental sustainability across various food products and evaluating their contribution to climate change mitigation.

As a leading association of communication agencies in Poland, SAR thrives as a hub for sharing marketing expertise, setting industry standards, and fostering good business practices.

In TealHelix, SAR takes on a crucial role on pilot deployment and testing. SAR actively pilots innovative labelling approaches, assessing their impact on consumer behaviour, trust, and purchasing decisions, and collaborates with partners to tailor effective interventions for promoting sustainable food! In building capabilities, standards, and trust in sustainable food labelling schemes, SAR leads the development of a comprehensive training programme, equipping producers and retailers with best practices and innovative strategies to effectively communicate and promote sustainability, enhancing consumer trust and informed choices.

Rimi is one of the largest retailers in the Baltic States, featuring a robust e-commerce network and a modern IT infrastructure featuring advanced technologies like the Rimi Mobile App, e-commerce solutions, and electronic shelf labels.

In the TealHelix project, Rimi plays a key role in pilot deployment and testing innovative sustainability labelling solutions. Rimi contributes by integrating these labelling interventions into its existing platforms, such as online shops and loyalty systems. By collaborating on the testing of smart labelling approaches, including AI-based applications like BetterMe and Claims Buster, Rimi helps evaluate the effectiveness of new ways to present sustainability information, aiming to enhance consumer engagement and promote sustainable purchasing decisions!

The AdCogito Institute for Advanced Behavioral Research brings high-level expertise in developing behavioural interventions, social influence, and unconscious processes.

With extensive experience in leading national and international projects, they’re contributing to the development of social influence-based behavioural interventions, using social influence strategies to encourage sustainable behaviours. By applying proven persuasion techniques and creating new approaches, they help shift consumer behaviours towards greener choices.

They’re also developing tailored interventions for vulnerable consumers, empowering those who already make sustainable choices and ensuring that sustainability is accessible to everyone.

State Food and Veterinary Service has significant know-how on food safety and quality control. They carry out risk-based official control in the fields of safety, hygiene, traceability and food labeling at all life cycle stages.

In our efforts to enhance sustainability, their role primarily involves providing valuable insights and contributions to the analysis of external influences and socio-cultural factors that affect consumer understanding and behaviour regarding sustainability. They are actively contributing by studying key labelling approaches to testing interventions in real-world settings, all with the goal of promoting informed, sustainable choices for consumers across the EU.

As the oldest and largest university in Lithuania, Vilnius University plays a key role in sustainability research within the TealHelix project. They collaborate with the Joint Research Centre (JRC) to bridge the science-policy gap through knowledge sharing and coordinated policy recommendations.

Their efforts focus on understanding motivations for seeking sustainability information and creating interventions that promote eco-friendly behaviour, particularly among vulnerable consumers. With initiatives like Go Green Hubs and AI tools such as Claims Buster and BetterMe, they empower communities with interactive resources.

By improving the presentation of sustainability labels, Vilnius University strives to inspire greener consumer choices. Together, we’re advancing towards a more sustainable future.

 The University of Macedonia (UoM) is a Greek institution specializing in social sciences, business, and IT. It is committed to driving innovation and contributing to societal development through academic excellence and applied research.

In the TealHelix project, UoM leads the creation of a comprehensive inventory of sustainability labelling approaches across pilot countries. Their research combines theoretical insights with empirical data, exploring how psychological, social, and cultural factors influence consumer responses to sustainability information, thus shaping future strategies for effective labeling and communication.

SAFE is the only Brussels-based NGO focused on advocating for consumers in the EU food sector, SAFE plays a crucial role in championing health, transparency, and sustainable practices across Europe.

SAFE’s is responsible for developing trust-building standards and guidelines is instrumental in creating sustainable food labelling that resonates with both industry stakeholders and consumers. Together, we’re setting new benchmarks for food safety and sustainability!

KU Leuven is the coordinator of TealHelix project! With extensive experience managing large EU Horizon and regionally funded projects in climate and sustainability, their leadership ensures smooth collaboration and progress in the TealHelix Project. KU Leuven’s high-level expertise in 𝐋𝐂𝐀 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐚𝐥 𝐢𝐧𝐭𝐞𝐫𝐯𝐞𝐧𝐭𝐢𝐨𝐧𝐬, and 𝐜𝐨-𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 will be key in developing impactful solutions for clearer, more effective 𝐟𝐨𝐨𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐥𝐚𝐛𝐞𝐥𝐢𝐧𝐠, empowering consumers to make informed, eco-friendly choices. Big things are happening thanks to their excellence!